Pacific Northwest Wireless Summit: Jan 18-19, 2009

Bringing wireless industry leaders, visionaries and venture capitalists together to share knowledge and resources and to promote the industry's growth and sustainability.
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Sierra Wireless and Wavefront Developer Program

Finding best-in-class enterprise or consumer applications that take advantage of the mobile broadband and GPS capabilities built into Sierra Wireless PC cards, ExpressCards and USB modems. [+]

The Wireless Innovation Network society of BC

An industry association representing over 250 member companies fosters collaboration among early-stage wireless companies in B.C. WINBC members will automatically gain the benefits of Wavefront members. [+]

Wavefront Presents WIPwiki

The WIPwiki is an open partnership project between Wavefront, WIP and YOU. Find the tools, partners and resources to take the next step in mobile development. [+]

 
 
NEWS/EVENTS
SEMINARS
Wavefront presents to the Pacific NW developer community:
NAVTEQ Executive Breakfast Seminar: "How to Successfully Reach the Mobile Market Using Location Based Advertising"

EVENT DETAILS

Date: Tuesday, December 9, 2008
Time: 8:00 - 10:30 AM (PST)
Location: 2010 Commerce Center, Suite 1600 - 800 Robson Street, Vancouver, BC [MAP]
Cost: Free. Pre-registration is required, as seating is limited.

SUMMARY

Mobile advertising has the potential to target the fast-growing mobile market of over 3 billion phones. Location based advertising is today's most personal and direct marketing channel reaching target audiences based on age, gender, income, and lifestyle segments. Mobile applications that integrate location, time, and user preferences will create unique experiences that provide relevance and value for mobile marketers. Attend this seminar to learn how to successfully incorporate and optimize location based advertising when developing location based applications.

[ Register Today to Attend ]

AGENDA

08:00 - 08:30 AM - LIGHT BREAKFAST

08:30 - 10:30 AM - PRESENTATION

  • The advertising requirements for success according to proprietary consumer research
  • The media buyer's perspective on mobile as a media
  • How NAVTEQ is addressing the developer's dilemma with mobile advertising through the Interactive Location Advertising Platform (iLAP)
  • Questions & Answers

WHO SHOULD ATTEND

  • CIOs, CTOs, CEOs, General Managers
  • Program Managers, Project Leaders, New Media Directors
  • Marketing, Product Development, Product Managers, Business Development

[ Register Today to Attend ]