Wavefront presents to the Pacific NW developer community:
NAVTEQ Technical Workshop: "Extending Your LBS Application with NAVTEQ's Location Based Advertising Platform"

 

EVENT DETAILS

Date: Tuesday, December 9, 2008
Time: 2:00 - 4:30 PM (PST)
Location: 2010 Commerce Center, Suite 1600 - 800 Robson Street, Vancouver, BC [MAP]
Cost: Free. Pre-registration is required, as seating is limited.

 

SUMMARY

The NAVTEQ Location Based Advertising (LBA) service delivers location and context relevant advertising through a platform-independent API which is easy to integrate into any location-aware application or device. Attend this interactive, technical workshop and learn how NAVTEQ's LBA service delivers high-value advertising to offset costs and/or drive recurring revenues for mobile LBS applications. You will also learn about NAVTEQ's Interactive LBA Platform (I-LAP) which provides marketers with a true in-application ad engagement experience including rich creative and compelling call-to-actions for your end users. Bring your own application and get a chance (time permitting) to discuss the best use cases for ad placement in your application.

 

AGENDA

• How NAVTEQ LBA changes the game for in-application mobile advertising
• Why NAVTEQ is uniquely positioned to help your company take advantage of Location Based Advertising to make money with your consumer LBS applications
• An overview of the NAVTEQ I-LAP Ad Server APIs and how to use them
• Live demos of the integration of advertisements into applications

 

WHO SHOULD ATTEND

• Engineering Managers/Engineers
• Technical Managers (Design, Development, Research) or Staff Members
• I.T. Professionals and Project Leaders
• Programmers and Developers
• Technology Buyers