Wavefront Presents NAVTEQ Breakfast Seminar:
“Location is Key to Mobile Marketing Success”

 

EVENT DETAILS

Date: Tuesday, April 13, 2010
Time: 8:30 AM - 11:30 AM (PST)
Location: 1055 W Hastings St (Guinness Tower Conference Rm, Lower Level), Vancouver [MAP]
Cost: Free. Pre-registration is required, as seating is limited.

 

SUMMARY

Location based advertising (LBA) is today's most personal and direct marketing channel reaching target audiences based on age, gender, income, and lifestyle segments. Since LBA gives consumers control on what, when, where, and how customers receive ads, mobile marketers can provide consumers valuable offers and location ads targeted to their needs.

Interactive and advertising agencies have the opportunity to attend this seminar and learn about the state of mobile advertising today and how NAVTEQ Media Solutions, representing the largest location ad network of 800+ advertisers, is supporting LBA.

Revenues from mobile location-based services will exceed $12.7 billion by 2014 according to Juniper Research. Mobile developers will learn how to successfully incorporate location based advertising to tap into this revenue potential and off-load the costs of adding dynamic content and features when developing location based applications.

At the end of the seminar will be a Mobile Advertising Panel featuring Mobile Marketing Association, NAVTEQ Media Solutions, Canpages and and Chetan Sharma, author of “Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market”.  When you register, feel free to submit questions/topics you would like covered by the panel.

 

REGISTRATION FOR THIS SEMINAR IN-PERSON HAS REACHED CAPACITY. PLEASE REGISTER FOR WEBINAR. 
Wavefront is providing remote viewing access of this seminar via Mingleverse.  Please be patient with any technical difficulties as we try out this beta technology.  Your feedback is greatly appreciated.

AGENDA

• 08:30 – 09:00 AM     Continental Breakfast and Networking
• 09:00 – 09:10 AM     Welcome and What's New at Wavefront
• 09:10 – 10:30 AM     NAVTEQ presentation
• Mobile Advertising Overview
  
• How NAVTEQ is supporting LBA
• Distribution Channels
• Success Stories
• Questions & Answers
  
• 10:30 – 11:30 AM     Mobile Advertising Panel

 

ABOUT NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

 

ABOUT WAVEFRONT

Wavefront is the community-based commercialization center accelerating the growth of Canada's wireless and new media development companies. Wavefront improves speed-to-market and delivery of mobile applications and devices by providing emerging companies with a suite of WaveGuide™ training, mobile industry advisory, incubation and testing services that facilitate market linkages and commercial engagement with mobile network operators and enterprise companies around the world.